New Auriga Shopping Mall is one of Gulberg’s busiest fashion destinations. Also known locally as Auriga Market Gulberg or Auriga Centre, this shopping hub is one of the most visited women’s clothing markets in Lahore. Sitting right on Main Boulevard in Gulberg 2, this multi-story complex attracts thousands of shoppers every week looking for affordable bridal wear, unstitched fabrics, and trendy party outfits.
The mall operates Monday through Saturday from 11:00 AM to 10:00 PM. On Sundays, it opens at 2:00 PM and stays busy until midnight. You’ll find over 100 shops spread across three floors.
- Lower Ground Floor (LGF)
- First Floor (FF)
- Upper Ground Floor (UGF)
Why Lahore Shoppers Love New Auriga Shopping Mall
Walk into New Auriga on any weekend and you’ll see families, young brides, and wholesale buyers all hunting for deals. What makes this place special? The combination of variety, affordability, and the classic Lahori bargaining experience. Most visitors come specifically for women’s traditional wear. The mall has earned its reputation for stocking everything from budget lawn suits at PKR 1,500 to elaborate bridal lehengas. Regular shoppers report satisfaction with both quality and prices after proper negotiation.
The building itself is cleaner and more organized than traditional Lahore bazaars. Air-conditioned corridors make summer shopping bearable, though weekends still get packed.
Complete Shopping Categories at Auriga Mall
Women’s Clothing & Bridal Wear
Women’s fashion dominates at least 70% of the mall. You’ll find dedicated bridal shops like Femina Bridals on the first floor and She G Tailoring & Boutique on the upper ground floor.
What You Can Buy:
- Unstitched lawn suits: PKR 1,500 – 4,000
- Stitched 3-piece sets: PKR 3,000 – 8,000
- Bridal outfits (original and replica): PKR 5,000 – 30,000+
- Party wear and fancy dresses: PKR 2,500 – 10,000
- Casual kurtis and everyday wear: PKR 800 – 2,500
- Designer dupattas and shawls: PKR 500 – 3,000
Regular shoppers confirm that replica designer pieces offer excellent value. You can find inspired versions of high-end brands at a fraction of original prices. Just inspect the stitching quality carefully before buying.
Men’s Traditional Clothing
While women’s wear takes center stage, men haven’t been forgotten. Shops like Subhani Garments and City Style Garments stock kurta pajamas, shalwar kameez, and formal waistcoats.
Men’s kurta pajama sets typically range from PKR 2,000 to 5,000. Wedding sherwani prices start around PKR 8,000 and can go much higher for heavily embroidered pieces.
Kids Fashion & Accessories
The Baby Land and Babies & Kids cater to parents shopping for children. You’ll find clothing for infants through teenagers, plus toys and baby accessories.
Kids’ party dresses range from PKR 1,200 to 3,500. Everyday wear costs even less, making it budget-friendly for growing children.
Footwear & Handbags
Fine Lady remains a popular stop for women’s accessories. Their handbag collection ranges from PKR 1,500 to 5,000, with most pieces under PKR 3,000.
Shoes, sandals, and khussas are available across multiple shops. Expect to pay PKR 800 – 2,500 for casual footwear and PKR 2,000 – 5,000 for bridal or party heels.
Jewelry Shopping
Hanif Jewellers on the upper ground floor offers traditional and contemporary pieces. They stock both artificial jewelry (PKR 500 – 3,000) and some lighter gold options.
Artificial jewelry sets work perfectly for events when you want the look without the investment. Quality varies by shop, so check clasps and finishes before purchasing.
Beauty Products
Cosmetica and similar shops stock makeup, skincare, and hair accessories. Prices are competitive with retail stores, though you can still negotiate on bulk purchases.
Top 10 Popular Stores Inside Auriga Mall
Based on foot traffic and shopper recommendations, these stores consistently draw crowds:
- Femina Bridals (FF 140) – Bridal and heavy formal wear specialist
- She G Tailoring & Boutique (UGF 129) – Custom stitching with good turnaround
- Subhani Garments (LGF 12) – Men’s traditional clothing
- Fine Lady – Handbags, shoes, and accessories
- Hanif Jewellers (UGF 3) – Jewelry and ornaments
- Kims Collection Tailors (UGF 117) – Ladies’ stitching services
- Asim Tailors (FF 87) – Both men’s and women’s tailoring
- Cosmetica (UGF 94) – Beauty and cosmetics
- The Baby Land – Complete kids’ section
- Chaman Emporium (UGF 63/64) – Mixed clothing and fabrics
Each shop maintains its own inventory and pricing. Don’t assume all stores carry the same items just because they’re in the same building.
Smart Shopping Tips for First-Time Visitors
Master the Art of Bargaining
Fixed prices don’t exist here. Shop owners typically quote 30-50% higher than their final selling price. Don’t feel awkward about negotiating – it’s expected and part of the shopping culture.
Bargaining Strategy:
- Ask the price, then offer 40% less
- Stay polite but firm
- Compare prices at 2-3 shops before committing
- Buy multiple items from one shop for better discounts
- Walk away if needed – they’ll often call you back with a better offer
Most shoppers report that polite negotiation works better than aggressive haggling. Build a friendly rapport with the shopkeeper for the best deals.
Best Shopping Hours
Timing matters significantly. Visit between 11 AM and 2 PM on weekdays for the calmest experience. The mall gets progressively busier as evening approaches.
Avoid these peak times:
- Friday evenings after 6 PM
- All day Saturday
- Sunday afternoons and evenings
During Eid shopping season or wedding months (November through February), expect crowds regardless of timing.
Quality Inspection Checklist
Before handing over your money, always:
- Check fabric quality – pull gently to test strength
- Inspect all stitching seams for loose threads
- Look for color consistency across the entire piece
- Ask about fabric care (hand wash vs machine wash)
- Clarify return or exchange policies
- Get the shop’s contact number for future purchases
Many shops don’t accept returns once you’ve left the premises. Some offer exchanges within 2-3 days if the item is unused with tags intact.
Budget Planning
Set a realistic budget before you start shopping. The sheer variety can tempt you to overspend.
Average Spending Guide:
- Casual shopping trip: PKR 5,000 – 10,000
- Wedding outfit shopping: PKR 15,000 – 40,000
- Monthly family clothing: PKR 8,000 – 15,000
- Wholesale purchase: PKR 30,000+
Carry extra cash beyond your planned budget. You’ll inevitably find something unexpected that catches your eye.
How to Reach New Auriga Shopping Mall
Complete Address:
Main Boulevard Gulberg, Block G Gulberg 2, Lahore, Punjab
The mall sits near the intersection of Main Boulevard and Zahoor Elahi Road. If you’re coming from Liberty, it’s about 2 kilometers further down Main Boulevard.
Getting There by Car
Main Boulevard is one of Lahore’s busiest roads. Traffic can get heavy during rush hours (8-10 AM and 5-8 PM). Plan accordingly.
From Faisal Town: Take Faisal Avenue to Main Boulevard, turn right. 10-15 minutes.
From DHA: Use Canal Road to Thokar Niaz Baig, then Main Boulevard. 20-25 minutes.
From Model Town: Head to Jail Road, connect to Main Boulevard. 15 minutes.
Public Transport Options
Multiple transport options serve the area:
- Local buses run frequently along Main Boulevard
- Qing Qi rickshaws operate throughout Gulberg
- Metro bus stops are within 10-minute walking distance
- Careem and Uber pickups work well here
Ride-hailing costs approximately PKR 300-600 from most central Lahore locations.
Parking Situation (Important)
Limited parking is New Auriga’s biggest challenge. The mall has some designated parking, but it fills up quickly during busy hours.
Parking Tips:
- Arrive before noon for guaranteed spots
- Consider using ride-hailing on weekends
- Some nearby buildings offer paid parking (PKR 100-200)
- Street parking exists but watch for traffic wardens
Auriga Mall vs Liberty Market vs Packages Mall
Understanding how New Auriga compares to other Lahore shopping destinations helps you choose the right place for your needs.
New Auriga Shopping Mall
Best For: Budget-conscious shoppers, traditional wear, bargaining lovers
Price Range: PKR 1,500 – 30,000 for most items
Atmosphere: Busy, market-style, authentic Lahori shopping
Parking: Limited
Air Conditioning: Yes
Liberty Market
Best For: Mix of local and some brands, trendy youth fashion
Price Range: PKR 2,000 – 50,000+
Atmosphere: Slightly upscale, broader variety
Parking: Moderate
Air Conditioning: Partial
Packages Mall
Best For: International brands, food courts, family entertainment
Price Range: PKR 3,000 – 100,000+
Atmosphere: Modern mall, fixed prices
Parking: Excellent
Air Conditioning: Full
If you want branded items with fixed prices, head to Packages Mall. For traditional clothing at negotiable prices, New Auriga wins. Liberty offers a middle ground between the two.
Who Should Visit the New Auriga Mall?
This shopping destination works particularly well for:
- Brides-to-Be: Extensive bridal wear options at various price points. You can find both budget-friendly and premium options.
- Students: Affordable casual wear and lawn suits perfect for college budgets. Many students report spending under PKR 3,000 for complete outfits.
- Wholesale Buyers: Shopkeepers from smaller cities often buy in bulk here. Volume discounts are negotiable.
- Families: One-stop shopping for all family members. Parents can outfit entire families without breaking the bank.
- Value Seekers: Anyone who enjoys the hunt for good deals and doesn’t mind bargaining.
It’s less suitable for:
- Shoppers seeking only branded items with tags
- People uncomfortable with crowded spaces
- Those who prefer fixed pricing
- International tourists unfamiliar with local shopping culture
Food & Refreshments Around the Mall
New Auriga doesn’t have an internal food court. However, the surrounding area offers plenty of options.
Street Food Nearby:
- Golgappa vendors right outside the main entrance
- Chana chaat and samosa stalls
- Fresh juice corners
- Bun kebab and chai dhabas
For proper sit-down meals, M.M. Alam Road is just 5 minutes away. Popular spots include:
- Cosa Nostra (Italian)
- Yum Chinese
- Subway and McDonald’s
- Local desi restaurants
Most shoppers grab quick street food between shopping rounds rather than taking full meal breaks.
Shopper Experience & Local Insights
After speaking with regular visitors and exploring the mall multiple times, a few clear patterns stand out.
What shoppers like
- Affordable prices for every budget, from original brands to replicas and lawn fabrics
- Large variety of women’s, men’s, and seasonal clothing
- Excellent value for money, especially if you bargain confidently
- Great selection for both retail shoppers and wholesale buyers
Things to keep in mind
- Parking space is limited during weekends
- Saturdays can get crowded, especially in the evening
- Some corridors feel congested due to small shop setups
- Initial prices are often higher, so bargaining is expected
The overall sentiment remains positive, with most complaints focusing on logistics (parking, crowds) rather than product quality or prices.
New Auriga vs Old Auriga Complex
Many visitors get confused about the difference. Both are adjacent but distinct shopping areas.
New Auriga Shopping Mall:
- Modern building structure
- Air-conditioned spaces throughout
- Wider corridors
- Slightly higher prices (10-20% more)
- Cleaner, more organized
- Better for families with kids
Old Auriga Market:
- Traditional bazaar feel
- More budget-friendly prices
- Denser shop concentration
- Better for aggressive bargain hunters
- Wholesale focus
- More experienced shoppers
You can easily visit both in one trip since they’re right next to each other. Many savvy shoppers compare prices between both before making final purchases.
Nearby Lahore Shopping Destinations
After Auriga, consider exploring these nearby options:
Liberty Market (2 km away)
Known for its mix of local boutiques and some branded outlets. Also famous for Liberty Books and multiple food options. Check our complete Liberty Market Shopping Guide for details.
M.M. Alam Road
More about dining and cafes, but scattered boutiques offer high-end clothing. Perfect for post-shopping meals.
Gaddafi Stadium Area
Cricket memorabilia shops plus some sports clothing outlets.
Fortress Stadium
Stadium Market offers budget clothing similar to Auriga but with different vendors.
For comprehensive coverage of all women’s shopping spots, see our Top 10 Best Women’s Shopping Places in Lahore.
Shopping Online: IchraBazarLahore Alternative
Can’t make the trip to Gulberg? IchraBazarLahore.pk brings the same Lahore shopping experience to your doorstep.
Our platform features:
- 500+ verified vendors from across Lahore
- 10,000+ products including unstitched suits, bridal wear, and accessories
- Quality-checked items before shipment
- Transparent pricing (no bargaining needed)
- Nationwide delivery across Pakistan
- Secure payment options
- Easy returns and exchange policies
Many vendors on IchraBazarLahore actually source from markets like Auriga, Liberty, and Ichhra. You get the same products without traveling or negotiating.
Why Choose IchraBazarLahore:
✓ Shop from home comfort
✓ No parking hassles
✓ Avoid weekend crowds
✓ Compare multiple vendors instantly
✓ Doorstep delivery
✓ Clear pricing upfront
Visit Ichra Bazar Lahore to browse our complete collection.
Essential Visitor Information
What to Bring
- Sufficient cash (many shops prefer it)
- Comfortable walking shoes
- Reusable shopping bag
- Phone for price comparison photos
- Bottle of water
What to Wear
Comfortable, modest clothing works best. You’ll be walking across multiple floors and trying on items. Avoid wearing complicated outfits that make fitting room visits difficult.
Best Days to Shop
Tuesday, Wednesday, and Thursday mornings offer the calmest experience. Mondays can be busy as shops restock after Sunday.
Seasonal Considerations
Summer (May-August):
Lawn suits dominate inventory. Air conditioning makes it bearable, but crowds increase in the evenings.
Winter (November-February):
Peak wedding season means maximum variety but also maximum crowds. Arrive early.
Spring (March-April):
Good time for new arrivals and pre-summer collections. Moderate crowds.
Final Shopping Strategy
Here’s the smart approach for maximizing your Auriga visit:
- Plan Ahead: List what you need and set a budget. Random browsing leads to overspending.
- Visit Early: Arrive by 11:30 AM for parking and calm shopping.
- Scout First: Walk through and note prices at 3-4 shops before buying anything.
- Negotiate Smart: Start at 40-50% below quoted price, settle around 30% off.
- Quality Check: Inspect every item thoroughly before purchase.
- Get Contact Info: Save shop numbers for future orders or questions.
- Compare Nearby: Check Old Auriga complex for price comparison.
- Refresh Midway: Take a chai break to recharge before final purchases.
Your Next Shopping Trip
New Auriga Shopping Mall represents authentic Lahore shopping culture – the thrill of finding deals, the art of bargaining, and the satisfaction of value purchases. Whether you’re a bride hunting for the perfect outfit or a family updating wardrobes, this mall delivers variety and affordability. Visit during off-peak hours for the best experience. Bring cash, patience, and bargaining confidence. You’ll likely leave with bags full of purchases and money still in your wallet.
Can’t make the trip? Ichra Bazar Lahore brings verified Lahore vendors and authentic products to your screen. Browse thousands of items from your sofa and get doorstep delivery across Pakistan.
If you are still confused while choosing between Lahore shopping destinations, read our complete Top 10 Best Women’s Shopping Places in Lahore guide.
Common Questions Answered
Can I get custom stitching done at Auriga?
Yes, multiple shops offer tailoring services. Popular options include She G Tailoring, Kims Collection, and Asim Tailors. Expect 3-7 days for completion depending on complexity. Simple stitching costs PKR 800-1,500 per suit. Bridal work costs more.
Is credit card payment available?
Some larger shops accept cards, but most prefer cash. The mall doesn’t have an ATM inside, so withdraw money beforehand. Nearest ATMs are at nearby bank branches on Main Boulevard.
Is Auriga good for bridal shopping?
Absolutely. Many Lahore brides start their trousseau shopping here. You’ll find options from PKR 5,000 budget bridals to PKR 30,000+ designer pieces. Just allow time to visit multiple shops and compare.
How does pricing compare to online shopping?
In-person shopping at Auriga often offers better prices after bargaining compared to some online platforms. However, you invest time and transport costs. Online shopping like IchraBazarLahore offers convenience and transparent pricing.
Why Trust This Guide?
This New Auriga Shopping Mall guide comes from multiple personal visits and direct interaction with shopkeepers across all three floors. Prices were verified directly from vendors in early 2026. We regularly update this content as new shops open and collections change seasonally. Our team specializes in Lahore’s fashion markets and knows what local shoppers actually need – honest pricing, real bargaining tips, and trustworthy recommendations.
Location: Main Boulevard Gulberg, Gulberg 2, Lahore, Punjab
Timings: Mon-Sat 11 AM-10 PM | Sun 2 PM-12 AM
Parking: Limited (arrive early)
Payment: Mostly cash, some cards accepted
Best For: Traditional clothing, bridal wear, budget shopping